September 7, 2014

Creating a Custom Lipstick with Bite Beauty & Sephora

Bite Beauty Lip Lab Custom Lipstick
As a VIB Rouge member at Sephora, I get to hear about (and experience!) many perks. One in particular that I have been drooling over for forever, is visiting the Bite Beauty Lip Lab in NYC. Here, Rouge members can simply flash their shiny red card to enter Willy Wonka's lipstick factory and make a custom lipstick shade. Although I've been to New York several times, I had no trips planned in the foreseeable future, and wasn't going to plan a trip solely for a lipstick... So I was thrilled when Bite announced a series of pop-ups inside Sephora to make a custom lipstick. I attended the event this Saturday, at the absolutely beautiful, newly renovated Sephora inside Square One in Mississauga.
Bite Beauty Lip Lab Custom Lipstick Shades
The first step was meeting with a Bite Beauty consultant to test out colors and determine the finish and scent of my lipstick. For the custom lipsticks, Bite created 29 completely new shades (unavailable in their current line) that you could select alone, or combine with others to make your perfect shade. I had fun playing, but knew almost immediately which colors I wanted to combine. My only qualm with the colours is that there weren't many in the nude or dark range. The darkest colors that you see in the above picture, when swatched, were actually lighter, fuchsia shades. In hindsight, you could've asked them to add more white to make it lighter. The finishes to choose from included matte, luminous (cream), and sheer. According to Bite, matte is their longest wearing and is much creamier than traditional matte lipsticks.
                  Bite Beauty Lip Lab inside Sephora
Bite lipsticks normally have a wild berry scent (which the rep told me was because they didn't want to be too similar to MAC and other brands with a vanilla scent), but you could choose from wild berry, cherry, violet, mango, or vanilla. 
                  Bite Beauty Lip Lab inside Sephora
These were the little lipstick bon bons that were used to create each lipstick. It looks like there aren't that many colors, but each lipstick had a custom recipe combination to create the shade. I chose to combine two different colors to make my perfect shade.
Bite Beauty Lip Lab Custom Lipstick
Here is the magical combination that goes into creating my shade. The clear lipstick base, a little berry fuchsia, some beige, and pink.
Bite Beauty Lip Lab Custom Lipstick inside Sephora
Am I the only one that thinks this picture is beautiful? Look at that! After combining the colors, the lipstick is melted down.
Bite Beauty Lip Lab inside Sephora
Next essential oils were added to scent the lipstick. I went with a combination of vanilla and wild berry. 
Bite Beauty Lip Lab inside Sephora
Melted and stirred again to produce the final color result. 
Creating a custom lipstick with the Bite Beauty Lip Lab inside Sephora
Next the liquid is poured into a mould which sat on a very cold metal plate to solidify the lipstick.
Bite Beauty Lip Lab inside Sephora
Bite Beauty Lip Lab inside Sephora
Bite Beauty Lip Lab inside Sephora
After a few minutes of cooling, the excess is scraped off the top.
Bite Beauty Lip Lab inside Sephora
Bite Beauty Lip Lab inside Sephora
 The mould is opened to reveal the fully formed lipstick.
Bite Beauty Lip Lab inside Sephora
Lastly, an empty tube is placed down over the lipstick and then pulled up to reveal the final product.
Bite Beauty Lip Lab inside Sephora
Et voila! My finished custom lipstick! 

This is the card the first consultant filled out, which I then handed to lipstick scientist. Love my color? Simply copy the shade (2/3 of shade #5 and 1/3 of shade #19) to create one of your own. It cost $36 CDN for the lipstick, and this was not limited to one per person, nor limited to Rouge or VIB clients. If I were able to add something to the customization process, it would be to have label stickers available to print. Currently, the bottom of my lipstick is just a generic "luminous" sticker (not even the finish I chose). It would be nice if they had a little label maker where you could name your custom shade (your name or a fun color), print the sticker out and put it on the bottom of the tube.
Creating a custom shade with Bite Beauty Lip Lab inside Sephora
I'm really happy with how it turned out. The colour is a perfect shade for Fall, and on my initial test wear, it did last a very long time on my lips. I plan on attending another event in Toronto in October and bringing my mom so she can make one as well - it was truly a fun experience. Check out the Bite Beauty Facebook page for upcoming event dates! 
Creating a custom lipstick shade with Bite Beauty Lip Lab inside Sephora
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2 comments

  1. I love the whole concept of creating your own unique shade of lipstick, that also has a personalized fragrance. I've loved the whole post! I wish there was a place like this here where I live, I would be there everyday... ahah
    I'm a new follower on Bloglovin'! Happy New Year ;)

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  2. Happy new year! The permanent lip lab is in NYC but they frequently do pop ups in Sephora, maybe there will be one near you in the future!

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