Maybelline released a new color collection of their Baby Lips lip balms a month or so ago, called Electro, featuring neon colors. I'm not crazy for overly bright lips but I did pick up the purple shade, Berry Bomb. It is more of a true purple than the purple in their core collection, Grape Vine, which is more wine-toned. Although it looks very bright in the tube, it provides a subdued, sheer coverage.
|Berry Bomb vs. Grape Vine.|
Formula-wise the neon colors are the same as the originals, although the scent is a bit more prominent. It smells like artificial grape... in a waxy, medicine kind of way. I think I still like Grape Vine better, but Berry Bomb is still a very pretty color, I'll use it up but won't repurchase.